Privacy Policy

Introduction

BrightBridge Senior Advisors ("BrightBridge," "we," "us," or "our") is committed to protecting the privacy of the families and individuals who use our senior care referral service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website or submitting information through our forms, you agree to the terms of this Privacy Policy.

Information We Collect

Information You Provide

When you complete our care assessment form or contact us, we may collect:

• Your name, phone number, and email address
• Your loved one's name, age, and care needs
• Medical conditions and health information relevant to care matching
• Location preferences and timeline
• Budget range and insurance/payment information
• Any additional details you provide in free-text fields
• How you heard about our service

Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or search terms
• IP address and approximate geographic location

Cookies

We use cookies and similar tracking technologies to improve your browsing experience and analyze website traffic. Cookies are small data files stored on your device. You can control cookies through your browser settings, though disabling them may affect website functionality.

How We Use Your Information

We use the information we collect to:

• Match your family with appropriate senior care communities based on your stated needs and preferences
• Contact you to discuss care options and provide personalized recommendations
• Coordinate tours and introductions with matched care providers
• Improve our service and website experience
• Send follow-up communications about your care search (you may opt out at any time)
• Analyze website traffic and usage patterns

Who We Share Your Information With

We take your privacy seriously and limit sharing of your personal information:

• Matched Care Providers: We share relevant information from your assessment with senior care communities that match your stated needs, but only after we have identified them as a potential fit and with your understanding that this is the purpose of our service. We share only the information necessary for the provider to evaluate fit and availability.
• Service Providers: We may share information with third-party service providers who assist us in operating our website (e.g., hosting, analytics, form processing). These providers are contractually obligated to protect your data.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation.

We do not sell your personal information to third parties. We do not share your information with providers you have not been matched with or for purposes unrelated to your care search.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all form submissions
• Secure storage of personal data
• Limited access to personal information on a need-to-know basis
• Regular review of security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

HIPAA Disclaimer

BrightBridge Senior Advisors is a senior care referral and matching service. We are not a healthcare provider, health plan, or healthcare clearinghouse, and we are not a "covered entity" under the Health Insurance Portability and Accountability Act (HIPAA).

However, we recognize that the information you share with us may include sensitive health-related details about your loved one. We take this responsibility seriously and handle all health-related information with the same care and confidentiality that we apply to all personal data. We limit the use and disclosure of health information strictly to the purpose of matching your family with appropriate care providers.

Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Withdraw your consent for us to share information with care providers

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us:

• Phone: (614) 555-1234
• Email: privacy@brightbridgesenior.com
• Online: Contact Form